About Us

Fin and Tide was setup by a couple of keen fishermen based in London, England. Having both travelled the world we came across a variety of cool clothing on our fishing travels and decided to design our own apparel which we feel reflects the change in culture of fishing in the UK. Gone are the days of fishing being seen as hour upon hour sitting static by the riverside only to be replaced by a new wave of anglers who show a passion for travel, conservation and challenge. If we can help make anglers look good whilst out on their favourite mark then that puts a smile on our face.